Hope you have verified Google webmaster tool. Now we will look at another important tool “Google analytic“.
Businesses require day to day data analysis to take certain marketing decision. Google Analytic tool does this job and it records user data, for instance, the website visit, source of the visit, time spent on the site, bounce rate, number of clicks, goals conversions, e-commerce tracking, etc.
By utilizing this data you can analyze how your business or website is performing online. This information is very critical for the marketer to decide the future plan.
Google analytic consistently upgrading its features to provide in-depth research report to the users. This information will be gold for the Search engine optimization expert if it harnesses properly.
Let’s jump into the water and see what is hidden there.
Important Features of Google Analytic Tool:
1) Real Time Monitoring: This feature gives you real-time information about website traffic. You can see how many visitors are on your website. The “Traffic Sources” tab will tell you the source of the visitor.
2) Audience: This section is designed to give you report about the target audience, age group, gender, interest, geolocation, language and type of mobile device users are using to surf your website.
3) Acquisition: This is the tab where you will spend your most of the time.
All Traffic: The feature allows you to check the source of the traffic. It segmented by different channels like Organic traffic, referral, paid and social traffic. You can keep an eye on the channels to see traffic source.
Adwords: Link your AdWords with analytic and all the AdWords data will be fetched automatically to your Google analytic tool for further analysis. The analytic tool uses this information and provides consolidated data. Campaigns tracking, keywords performance, search queries are some of the main features of this tool.
Search Console: Similar to Google Adwords, you have to link your webmaster tool to analytic. The webmaster will be collaborated with analytic and it will give you in-depth information about your website. Landing page tracking, device tracking e.g. mobile, tab, and organic search queries are the sub-segments of this feature.
Social: With organic traffic, you should focus on social traffic as well. Google now started giving importance to social traffic. Website with good social exposure tends to rank higher in the organic ranking.
You can track the social platforms that delivering the traffic to your website. Network referral, landing pages, conversion tracking and users flow will tell you about the user behavior on your website.
Campaigns: The campaign that you have run through UTM tracking will be visible in this section. Additionally, you can check paid keywords, organic keywords and cost analysis data.
4) Behaviour: The behavior tab has many valuable features. If you want to go deep and learn how you can use statistics to increase ROI, then this is the tab where you should spend your most of the time.
The behavior feature tells you about user behavior. In the first look, it might not appear interesting, but if you have closer look at the data you will realize it can help you to take an important decision about your website.
Indeed, webmaster spends their time analyzing this data and understanding the user behavior. You can clearly see the pathway of your visitors. If there is any error on your website then you will see a sudden drop in the visitor at a particular page.
You can take instant action to fix this error and keep the user flow smooth and steady.
Site Content: The page content analysis can be done here. You get the data of particular page with page views statistics, entrance rate, exit rate, bounce rate and time on site. Use these statistics to see entrance point of your website and where the person exists on the site. The exit point is the page where you need to work on. The page might have irrelevant content or user is not finding any interesting information for the further click.
Site Speed: Website speed is most important part of user experience and ultimately of organic ranking. Your website speed can be a track from this tool. Use the suggestion given by Google and optimize your website for better user experience.
Experiment: If you want to do A/B Testing of your website design or certain element in Google analytic then you can use this feature.
In-page analytic: This is another most practiced feature in the analytic tool. This shows the number of clicks on the links, call to action buttons, and the graphical element has received. Watch this to see where your users are clicking on your website.
5) Conversions: This is the final and most important feature in Analytic design especially for the eCommerce websites. Conversion tracking is essential for the businesses. You can set your conversion goal and track the successful conversions through this tool.
If you have integrated e-commerce code on your website then each conversion will be recorded in the analytic. You don’t need to manage any other product management tool. Everything will be recorded in the one place that you can use in your sales meeting.
Recently Search engine optimization has taken a big leap in the way we do SEO. It is combined with Arts and Science. Understanding human intervention in the Google search, looking at their behavior, deciding target market etc are the key strategies webmaster have to follow to reach the users.
Google updates analytic tool in every few months. They want webmaster to use the analytic data to provide a better result to the users.
You should visit Google analytic tool every day to check how your website is performing in the online world.
If you have missed the previous post then the complete tutorial is available here at SEO Tutorial page.
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